The Mythology of Fund Managers

The names of figures in ancient mythology commonly embody admirable qualities, so it’s no surprise that there are hundreds of investment firms that opt for mythology-related monikers.

Using OWL’s database of over 20,000 fund managers, we’ve identified which Greek and Roman gods’ names appear most frequently, and we highlight a few unique ones you may not have heard of.

The most common mythological name assumed by fund managers is Atlas, with nine different firms using the title. Atlas commanded the Titan army in its fight against the Olympian Gods and is commonly associated with physical strength paired with intelligence and consistency.

The largest Atlas-named manager we found is Atlas Holdings, a small- and mid-buyout private equity firm with just over $18 billion in regulatory AUM. The Greenwich, Connecticut-based manager was founded in 2002 by Andrew Bursky and Timothy Fazio, both former senior executives at another mythology-named manager – Pegasus Capital Advisors.

Other Atlas-named managers including Atlas Venture Advisors, ATLAS Infrastructure Partners, and Atlas Impact Partners. 

Five different managers named themselves after Artemis, the twin sister of Apollo (which has at least four firms named after him). Artemis is associated with independence, and on her darker side was known to be vengeful.

Artemis Real Estate Partners, the largest such-named manager with $11.4 billion in regulatory AUM, is also one of the largest majority women- and diverse-owned investment firms in the US. Based in Chevy Chase, Maryland, the manager counts a number of well-known allocators as LPs including the Peterson Foundation, the New York State Common Retirement Fund, and the Lockheed Martin Corporation.

Other Artemis-named managers include Artemis Capital Partners, Artemis Growth Partners, and The Artemis Fund, a $52 million venture manager run entirely by women.

In Friday’s newsletter, users received a longer list of additional myths and the managers inspired by them. Below are two we found particularly interesting:

Ceres Partners 

Hyperion Asset Management 

OWL is an intelligence platform built for allocators, by allocators. Leading endowments, foundations, and family offices use the system to find, monitor, and connect with thousands of fund managers globally. OWL's analytics engine has collected over one billion data points from 65 countries. We make it easy for allocators to find and track information about the managers they care about – not just positions but also performance analytics, people data, business information, and details about the manager investments of other allocators.

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